slash hug


"/hug" [ or slashhug] is a Third Faction project which seeks to establish a non governmental aid organization in World of Warcraft. This exhibit is a mixed reality installation that demonstrates the work of the /hug collective and is inspired in part by the Red Cross. This installation encourages viewer interaction in carrying out Non Governmental Organization of Azeroth missions via hands-on participation.

slash hug at laguna

How to /hug

/hug is guided by the following principles:

Humanity – /hug is born of a desire to bring assistance without discrimination to the wounded on the battlefield./huggers endeavor – via an inter-factional and inter-kingdom capacity – to prevent and alleviate humanoid suffering wherever it may be found. Its purpose is to protect life and health and to ensure respect for the humanoid. It promotes mutual understanding, friendship, cooperation and lasting peace amongst all races.

Impartiality – /hug makes no discrimination as to race, religious beliefs, or class. It endeavors to relieve the suffering of individuals – being guided solely by their needs and to give priority to the most urgent cases of distress.

Neutrality – In order to continue to enjoy the confidence of all, the movement may not take sides in hostilities or engage at any time in controversies relating to faction, reputation, religion, race or looting practices.

Independence – The movement is independent. The realm societies (while auxiliaries in the humanitarian services of their governments and subject to the laws of their respective kingdoms) must always maintain their autonomy so that they may be able at all times to act in accordance with the principles of the movement.

Voluntary service – We are a voluntary relief movement not prompted in any manner by desire for experience, gear or achievements.

Universality – The International /hug Movement is across all regional variations. All /hug societies have equal status and share equal responsibilities and duties in helping each other.

slash hug opening1slash hug opening3slash hug bandages posterslash hug point posterslash hug setup
WoW: Emergent Media Phenomenon, Laguna Art Museum, 2009